18th May to 22nd June

Enterprise Ireland: Masterclass in Sales Pipeline Management

Masterclass in Sales Pipeline Management 

Dates: 18th May & 22nd June

Duration: 9.15 am to 12.30

Increasing sales velocity is critical in a world of increasing uncertainty and change. Developing repeatable steps that maximise time spent with “highly-qualified” prospects and customers is your key advantage.

Programme Overview

The Masterclass in Sales Pipeline Management will help you and your team implement a structured sales pipeline management process to increase conversion rates of prospect sales.

You will have the opportunity to learn and practice pipeline management skills, hear from peers and come away with practical tools to implement these in your business. This masterclass is offered as an intense, interactive, 3-hour online session, so be prepared to engage to make the most of your time.

The workshop is open to CEO (or equivalent) and a senior colleague who is responsible for the sales process.

The masterclass may also be considered as a follow-on support to the Masterclass in Digital Lead Generation, giving you a structured approach to convert new leads into sales.

As we are limiting class sizes to encourage interaction, they will be oversubscribed. We do need to reserve the right to charge for late cancellations as Enterprise Ireland’s aim is to embed these learnings into as many exporting companies as possible.

Workshop Outcomes

After completing this virtual masterclass, you and your team will know:

  • How to diagnose the unique buying journey for your product, industry, and business type.
  • How to profile your customer and all stakeholders in the purchase decision.
  • How to identify the needs and cross functional supports needed to qualify, nurture and close new business.
  • The considerations and steps in implementing a CRM system for your business.
  • How digital marketing and marketing automation techniques are transforming lead management.
  • How to build the norms and behaviors within your company for long term sales process excellence. 

Training Provider

IMS are a strategic marketing partner for companies looking to research, enter or grow the markets for their products and services internationally. The IMS team includes a senior team of advisors who are experienced in supporting all stages of the sales and marketing process. Working with companies of all sizes and stages of internationalisation they have assisted clients in over 15 countries in the past three years.

To find out more about the fees and who should apply please click here 

Get Directions

Date & Time

Tuesday, 18 May 2021 -
Tuesday, 22 June 2021
09:15 - 12:30 GMT


Gaido, Portershed, Eyre Square, Galway City, , H91 HY51, Ireland